Komerca arto

Afiŝo de 1898 fare de Jan van Beers.

Komerca arto aŭ Reklama arto estas arto de kreivaj servoj, reference al arto kreita por komercaj celoj, ĉefe por reklamado. Komerca arto tradicie inkludas dezajnajn librojn, reklamaĵojn de diversaj produktoj, signaloj, afiŝoj, kaj aliaj montraĵoj por instigi vendadon aŭ akceptadon de produktoj, servoj aŭ ideoj.

Skills of commercial art

Most commercial artists have the ability to organize information and knowledge of fine arts, visualization and media. Communication is often vital in this field. Usually, the art department is relatively small, consisting of art directors, perhaps an assistant director, and a small staff of design and product workers. Commercial artists work a variety of situations doing many things in the artistic world such as advertisement, illustration and animation. Commercial artists should have skills in free-hand drawing and painting, experience using graphic design and editing software, and a basic knowledge of advertising principles. Commercial Art is usually made for mass exposure and distribution. Commercial art creates a way to show people the product or service by using an image that may catch one's eye. This is one way businesses are promoting and advertising their products and services.

Commercial art applies artistic principles to a variety of fields. Commercial artists design advertisements, logos, billboards, brochures, book covers, product packaging and other similar artwork. Their work is often used to sell, promote, explain, narrate and inform.

Commercial artists can specialize in graphic design and illustration, among other areas. Illustrators create images for use in books, magazines and stationery. Graphic designers create artwork and layouts for books, newspapers, magazines, television, product packaging and the Internet. Graphic design professionals often work in advertising, marketing or related fields.

Genres

Commercial art can include many genres of art and categories of art technique, including:

• Commercial character design
• Illustration
• Graphic design
• Industrial design
• Motion graphic design
• Photography
• Television commercials
• Music videos
• Animation
• Computer art
• Fashion designer
• Interior design